Ubud is lush. Pampering is a local industry. And now everyone knows, as word flies via ‘Eat Pray Love’.

WATERY: The region’s plentiful rainfall makes rice a crop of choice. Paddies are seen everywhere. (Katja Kuusikumpu)

Here is a travel article on Bali I came across at the Los Angeles Times website, that uses the book Eat Pray Love as the “hook” for the piece.  

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What is a hook?